Kia Marketing Campaigns for Euro 2016 in July is A Big Success

It’s been a busy month in July for Kia, who have organised some very interesting marketing and social media campaigns surrounding the 2016 Euro Cup.

One of the world’s most important football or soccer competitions, the UEFA Euro Cup 2016 wrapped up earlier this month, with plenty of people tuning in late at night to catch the action. It was Portugal that got the job done over to the hosts France, and what a tournament it was!

The official sponsors Kia organised a bunch of activities around the event, including the ‘Champ into the Arena’ five-on-five amateur tournament, in which literally thousands of different teams competed from all around the world. The winner from each participating country was rewarded with an all expenses trip to France to compete against the world’s best. The quality of competition was extremely high, exceeded only by the Euro Cup itself.

Another successful campaign surrounding this every-four-year event was the ‘Carry your Dream’ social media campaign, which encouraged children to post content that demonstrates how crazy they are about soccer and what it means to them. Fifty-one of the best entries were selected as official match ball carriers at the event in France, meaning they would take the ball out onto the pitch and hand it to the referee!

Keep an eye on other special offers and exciting campaigns organised by Kia through 2016, and of course, don’t forget to check out the huge range of Kia cars that can be seen on the Chadstone Kia website.

Kia Soul - The Scintillating One

The Boost of Kia Car Sales in Australia

Kia Cars - Big on Style and Big on Standard Features

If there is one brand of car right now that has seen an incredible turn of fortune over the past few years in terms of popularity, that award goes hands down to Kia. This modern car manufacturer company seems to have tapped into a booming market of people wishing for an affordable, modern and simple vehicle that also comes with all the bells and whistles. But how did this relatively small car company become one of the most in-demand car brands in Australia today? Why is Kia so popular? Here’s why.

Kia didn’t get off to the best of the starts when it started importing vehicles into Australia; there was huge competition from other brands that had already established themselves in the country for their particular classes. Kia had the right ideas when it came to producing a relatively cheap vehicle when they manufactured a few entry-level budget cars for Ford to be sold in Australia, but it wasn’t until roughly 10 years ago when Kia started to produce their own vehicles to sale abroad.

The Korean car manufacturer produced a number of cars such as the Kia Rio that was positioned in a market filled with similar cars that didn’t really stand out from the crowd. Being a bit more inexpensive that its rivals, the Rio was a popular car for what it was, and allowed Kia to hone their skills in creating a full line-up of vehicles that fits for a relative newcomer to the market.

Bold Design, Reliable Functionality

Everything changed in recent years when the Kia Soul was launched that was packed with features as cool as its exterior look. We all knew then that Kia was going to a different direction from the already over-crowded market and would have a hit-or-miss effect on its customers. Thankfully for Kia, the Soul took off big time and with a number of interesting and funny commercials backing the launch, Kia had finally come into form as one of the small car manufacturers to watch, and respect.

The Kia Cee’d was always known as a positive little car that had huge ambitions to become one of the best little run-arounds you could get for your money, and the newer models bear that fruit of the company's design and research. The Pro C’eed 2015 and 2016 models are well respected as functional and fun vehicles that put up a mighty fine challenge to other vehicles in its class from the likes of VW.

A Modern Range of Vehicles

The Kia Rondo, Kia Optima and Kia Sportage models offer a glimpse into what makes this South Korean car manufacturer's vehicles so appealing. The form and function of the vehicles often is on par or sometimes outperforms much more expensive rivals, as well as the reliability that we have come to expect from Kia.

The Optima GT Turbo is Australia’s Best Medium Sedan under $50K – As judged by Australia’s Best Cars. 

Making fun, sporty, modern and reliable vehicles is the key ingredient in achieving a larger customer base that now swears by their cars as the vehicles of choice to recommend others. Kia has focused its efforts on providing everyday drivers the best feel for the road, as well as all of the little fun features that make driving a little more pleasurable.

New Kia Picanto with Auto is now Good To Go, with five doors and Rear Parking Sensors

Having a car made by a manufacturer that excels in making vehicles, even for other manufacturers, means that you will have a thriving parts and serving base that will pay dividends if you ever find your vehicle in trouble. You may find a Kia service centre in your town, as well as a number of places in larger cities such as the well-known Kia services Melbourne provides.

Over the year 2014-15 Kia has seen a surge in sales of 21% increase, thanks in part to a number of exciting new models that have launched such as the new Sorento and the latest Cerato, Picanto models. Passenger and utility vehicles (Ute) made by Kia have improved so dramatically that the 29% increase has led them to break into the top ten car manufacturers in terms of sales.

An Award-Winning Formula

One of the big reasons why Kia has seen such a dramatic increase in sales could mainly be down to the amount of awards that Kia vehicles have won over the past two years. The Sorento and Carnival have both won Drive Car of the Year awards for 2015, with the Sorento going on to win a whole host of important awards to break through into the public perception.

The All-New Sorento has won two Australia’s Best Cars awards in two categories! 

Kia continues to make headway in the vehicle market across all of its vehicle classes, and today stands as one of the most trusted and reliable car brands on the market. The company continues to provide fantastic Kia service centres in important locations around the country, with Kia dealers Melbourne making huge enhancements to their stock and servicing abilities.

Images Source: facebook.com/KiaAustralia

Review on 3 of the Best Kia Cars You Can Buy in 2016

Kia is known for its sporty, performance smaller vehicles that are made to excite and boost your driving experience. This year Kia has raised the bar even higher with a new line-up of their most popular cars to date. In our last article, we have reviewed 3 popular Kia cars in Australia. This time we will be reviewing 3 of Kia's best cars in the respective class: Kia Sorento, Kia Soul, and Kia Optima. These three vehicles are the best of their class for a number of reasons, but are they the best car for you? Let’s find out which type of Kia driver you are!

Kia Sorento 2016: The Perfect Getaway Vehicle

The Kia Sorento 2016 makes use of its larger and more sophisticated exterior and continues the luxury inside. Being slightly larger than the previous model, the luxury interior is where the 2016 model shows its class. Featuring a number of added extras to enhance your driving experience, Kia thought it best to highlight the most popular features and bring them into the new model.

Image Courtesy: kia.com

This mid-size crossover vehicle features more user-friendly controls as you’d expect from Kia. Featuring a clean and great feeling cabin that feels as well-made as it looks, the 2016 model features a nice and versatile second-row seat for those transporting their family in comfortable surroundings. When it comes to value for money, the 2016 Kia Sorento has it all in terms of functions for your money.

Image Courtesy: kia.com

Overall, the Kia Sorento 2016 model has been ultimately redesigned to boost performance with its 2.0L and 2.4L turbo model, with the high-end model featuring a 3.3L V6 for maximum performance. In of its class, the Kia Sorento 2016 is a decent SUV that is positioned competitively for its price, which feels much classier than a cheaper alternative that may lack many of the features and functions in the latest model.

Kia Soul 2016: Totally Transformed

Known for its funky and sporty stylings, the Kia Soul 2016 takes an even bigger step further in terms of fun driving in this years’ latest model. Featuring a number of styling upgrades, the 2016 Kia Soul looks more rugged and urban than the previous model, which makes for a great looking urban commuter for any cool inner-city driver.

Image Courtesy: kia.com

With a whole host of additional features and upgrades available, the 2016 Kia Soul takes functionality to the next level. Being fun to drive and featuring a tight turning circle for its slightly larger size, this car can look and feel much smaller than it actually is – which is a good thing for drivability!

Featuring many user-friendly controls makes the car simple to operate and easy to understand. With all of the controls at your fingertips you will be less distracted along your journey. With amble passenger space you will now be able to haul your work colleagues across town to the nearest coffee shop in an instant, and leave your friends impressed by the spacious room in the back.

Image Courtesy: kia.com

The fuel economy is reasonable for this size of vehicle, and has a reasonably good ride on city roads. You will be impressed by the responsiveness of the car, as well as the number of upgrade and additional options available right out of the shop, such as the new premium package that includes forward collision and lane-departure warning systems which are new to the Soul range in 2016.

If you are after a driving experience that features a comfortable ride for you and a few buddies, one of the best infotainment systems available on the market, as well as a funky cool look, then you won’t have to look any further than the Kia Soul 2016 model to give you a spectacular driving experience.

Kia Optima 2016: Discover the Next Generation

This stylish sedan has proven its popularity year after year thanks to its effortlessly modern styling, excellent performance and a range of in-car entertainment functions that put much more expensive cars to shame. The 2016 Kia Optima has proven its sporty nature again with the latest models, featuring a number of improvements in terms of fuel economy and performance.

Image Courtesy: kia.com

Featuring a turbocharged 1.6L engine that purrs at even higher speeds in the LX Turbo model, the cabin stays quiet thanks to improved noise dampening designs. Featuring many convenience functions that are made to make driving simpler, the Optima also has many luxury features that you simply can’t find on other cars in its class.

Image Courtesy: kia.com

The range of models for the Kia Optima 2016 include a 1.6L turbocharged 7-speed automated manual, the EX 2.4L 6-speed automatic, as well as the top of the range SXL Turbo 2.0L 6-speed automatic.

This front-wheel drive Kia has all of the sporty feeling and handling you’ve come to expect from the Optima models in recent years and with a tighter feel to it you will feel at home with the new 2016 model, as well as offering you more luxury than you would might expect for a sedan in this class.

If you want to upgrade your Kia to the latest models or need to find the best accessories to suit your needs precisely, then there is no better place to fit out your car than with Chadstone Kia. For parts and accessories, Chadstone Kia is the first place to knock, and when it comes to services and inspections, you won’t find a more knowledgeable Kia expect in Melbourne, VIC.

KIA’s Small Car the Soul Dominating the Competition in 2015

Planning to buy a small car? Studied so many brands and offerings? Well, STOP! Look no further than the marvellous KIA Soul, one of the most highly decorated and awarded subcompact vehicles in 2015.

The boxy 2015 edition of the Soul has been commended for its unique look - despite technically being a hatchback, it deviates from the typical hatchback look that has arguably become a little outdated these days. The flat backside of the vehicles is something we’re probably used to seeing on a much larger car and this actually gives the Soul a somewhat funky appearance. In car reviews across Australia, critics are adamant that this hip new KIA Soul is Kia soul one of the best small cars available in 2015.

Awards and Achievements: 2015 Loved KIA Soul!

The snazzy, smooth looking Soul has brought home a host of awards and stamps of approval for finding the right balance between size, comfort, affordability and performance on the road.

One of the most revered awards in design industry, ‘Red Dot award’ recognised KIA Soul EV car as the winner in 2015 for its outstanding product design, stating, “With a long-range capacity, a simple control concept and high-quality interior design, the KIA Soul EV contributes to the acceptance of the electric car”.

Voted the best subcompact car by Edmunds.com and best hatchback family cars on the market by U.S News & World Report, it’s not difficult to see why the Soul has been one of the most popular sellers for singles, couples and families alike.

Not only that but the KIA Soul is also being recognised as being environmentally-friendly. It’s been crowned the ‘Green Car of the Year’ and ‘Best Electric Car’ by the Automobile Journalists Association of Canada and Motoring TV respectively.

Offering Rich Features for 2015 and Beyond

The 5-door KIA Soul Australia has a bunch of innovative features and add-ons available. As standard, the Soul comes with power steering, 17” alloy wheels, cruise control, power windows, 6-speed manual transmission and long warranty.

The 2015 model comes with the added option of a rear-view camera, smartphone connectivity, USB port sunroof, touchscreen audio-visual display, leather seats push-button start, various telematics features and many more features.

As well as being one the feature-packed compact cars on the market, it’s also renowned 
for its roomy interior and has one of the most spacious storage areas of any small car in its class.

Maintenance is No Hassle, We’re Here for You

Like all KIA cars in Australia, the Soul comes with an industry-leading 7-year, unlimited kilometre warranty, and 12 months roadside assist. If there are problems with your KIA vehicle, make sure you contact a certified KIA cars dealer. 

If you are in Melbourne then Chadstone KIA, renowned for their unparalleled service and customer support, along with the largest collection of Kia original parts available in Victoria for you and can assist with any requirements for KIA vehicles.

As always, keep an eye out for new KIA models being released in 2017!

Green Lantern vs Kia Soul – The Battle for Road Supremacy

Nothing beats a perfect partnership when it comes to being a superhero. So Korean automobile giant Kia and American comic book industry leader DC Comics have teamed up in the campaign ‘We Can Be Heroes’, to raise awareness for the hunger in Africa. Somewhere in a not-too-distant Kia showroom near you, might you find the latest in a series of creations by Jon Sibal and Jim Lee that aims to replicate the characters associated with DC Comic’s Justice League in the form of the spirited Kia front-runner cars.

With a fantastic opportunity like this to see how both automotive artists and comic book artists fare when it comes to recreating a hero in vehicle form, the Green Lantern Kia Soul is sure to wow even the most avid comic book fans and motorheads alike. The Kia Soul is well known for its character like no other, so what better way than to transform it into a true superhero of the road with a dazzling array of detail.

A Unique Character, An Unique Soul

When the Kia Soul Green Lantern edition was first designed, every single detail mattered to both the automotive and comic book aspect of the two main designers. It car had to reflect the character of the comic book and movie hero, as well as be paired with a car full of character, spirit, and uniqueness that could really bring out all of the details you’d come to expect from a superhero universe.

As the perfect crime-fighting vehicle, the Green Lantern himself couldn’t have chosen a better urban city car to create with his energy ring than the Kia Soul. Featuring plenty of legroom for the biggest of superhero feet, as well as a passenger seat, the Green Lantern could even nip to his local Swedish furniture store to pick up a nice kitchen stool or two if he needed to on his day off from fighting those rotten alien criminals.

Featuring an array of special features on the exterior, the Green Lantern Kia Soul is painted with the green and black colouring of the superhero in question and finished off with a deep green tinted window set. The trademark features of the Green Lantern aren’t missed in the details, as the fog lights and projector beams coming from the front of the Kia Soul feature glowing, pulsating green lights to really let those know who is coming.

Trademark Features Redesigned

The entire front fender of the car, including the headlights, is designed to replicate the look and feel of the Green Lantern’s mask. This trademark feature has kept the world from knowing the true identity of the one chosen by the power ring for a long time, as well as bumping up the toughness of the Kia Soul to new levels when it comes to looks and style in the Kia showroom.

The majority of the Green Lantern KIA Soul has been built from the ground up, meaning most of the car has been stripped away leaving only the bare essentials that your average crime fighter needs to perform his daily duties. The rest of the car has been built specifically for the project and features many bespoke bodywork and parts to truly bring out the larger-than-life character of the car itself.

Custom Made Parts and Special Effects

The entire car has been lowered to give it a more road-hugging look and features hand-made, custom-built spherical alloy wheel rim plates that carry the Green Lantern logo. Also featuring wide body panels and fender parts to give the Kia Soul a little more bulk, the finished product looks ready to hit the streets, making a dramatic transformation on the exterior that fully reflects the hero behind the wheel.

On the interior of the Kia Soul Green Lantern edition, you will find a glowing green steering wheel that brings into line the overall theme of the car. With green and black interior finishes in the door panels, dash and seating areas, it is a truly cool looking car. In the back, you will find that the two rear doors have been fused shut to allow the installation of a custom floor surface that houses the Green Lantern Power Source battery so you can recharge on the go!

Overall, the Green Lantern Kia has been a triumph of a transformation that is sure to inspire many to choose to be a hero and get involved with the sterling work done by ‘We Can Be Heroes’. If you have the urge to drive like a superhero, why not check out your local Kia showroom to find out all about the Kia Soul and what it can do for you. Experience the sporty handling, economical performance and a ride to dream of – without a supervillain price tag.

Following are few videos of the making and presentation of the Green Lantern-themed KIA Soul:

1. Kia x DC Comics Green Lantern - Built for Justice

2.  Green Lantern - Built for Justice - Act 2

3.  2012 Kia Soul Green Lantern - Exterior Walkaround - 2013 Detroit Auto Show

Source:  Blogspot, moviepilot, caranddriver, motortrend, sdcc, topspeed, auto, builtforjustice, youtube