Kia Marketing Campaigns for Euro 2016 in July is A Big Success

It’s been a busy month in July for Kia, who have organised some very interesting marketing and social media campaigns surrounding the 2016 Euro Cup.

One of the world’s most important football or soccer competitions, the UEFA Euro Cup 2016 wrapped up earlier this month, with plenty of people tuning in late at night to catch the action. It was Portugal that got the job done over to the hosts France, and what a tournament it was!

The official sponsors Kia organised a bunch of activities around the event, including the ‘Champ into the Arena’ five-on-five amateur tournament, in which literally thousands of different teams competed from all around the world. The winner from each participating country was rewarded with an all expenses trip to France to compete against the world’s best. The quality of competition was extremely high, exceeded only by the Euro Cup itself.

Another successful campaign surrounding this every-four-year event was the ‘Carry your Dream’ social media campaign, which encouraged children to post content that demonstrates how crazy they are about soccer and what it means to them. Fifty-one of the best entries were selected as official match ball carriers at the event in France, meaning they would take the ball out onto the pitch and hand it to the referee!

Keep an eye on other special offers and exciting campaigns organised by Kia through 2016, and of course, don’t forget to check out the huge range of Kia cars that can be seen on the Chadstone Kia website.

Kia Soul - The Scintillating One

The Boost of Kia Car Sales in Australia

Kia Cars - Big on Style and Big on Standard Features

If there is one brand of car right now that has seen an incredible turn of fortune over the past few years in terms of popularity, that award goes hands down to Kia. This modern car manufacturer company seems to have tapped into a booming market of people wishing for an affordable, modern and simple vehicle that also comes with all the bells and whistles. But how did this relatively small car company become one of the most in-demand car brands in Australia today? Why is Kia so popular? Here’s why.

Kia didn’t get off to the best of the starts when it started importing vehicles into Australia; there was huge competition from other brands that had already established themselves in the country for their particular classes. Kia had the right ideas when it came to producing a relatively cheap vehicle when they manufactured a few entry-level budget cars for Ford to be sold in Australia, but it wasn’t until roughly 10 years ago when Kia started to produce their own vehicles to sale abroad.

The Korean car manufacturer produced a number of cars such as the Kia Rio that was positioned in a market filled with similar cars that didn’t really stand out from the crowd. Being a bit more inexpensive that its rivals, the Rio was a popular car for what it was, and allowed Kia to hone their skills in creating a full line-up of vehicles that fits for a relative newcomer to the market.

Bold Design, Reliable Functionality

Everything changed in recent years when the Kia Soul was launched that was packed with features as cool as its exterior look. We all knew then that Kia was going to a different direction from the already over-crowded market and would have a hit-or-miss effect on its customers. Thankfully for Kia, the Soul took off big time and with a number of interesting and funny commercials backing the launch, Kia had finally come into form as one of the small car manufacturers to watch, and respect.

The Kia Cee’d was always known as a positive little car that had huge ambitions to become one of the best little run-arounds you could get for your money, and the newer models bear that fruit of the company's design and research. The Pro C’eed 2015 and 2016 models are well respected as functional and fun vehicles that put up a mighty fine challenge to other vehicles in its class from the likes of VW.

A Modern Range of Vehicles

The Kia Rondo, Kia Optima and Kia Sportage models offer a glimpse into what makes this South Korean car manufacturer's vehicles so appealing. The form and function of the vehicles often is on par or sometimes outperforms much more expensive rivals, as well as the reliability that we have come to expect from Kia.

The Optima GT Turbo is Australia’s Best Medium Sedan under $50K – As judged by Australia’s Best Cars. 

Making fun, sporty, modern and reliable vehicles is the key ingredient in achieving a larger customer base that now swears by their cars as the vehicles of choice to recommend others. Kia has focused its efforts on providing everyday drivers the best feel for the road, as well as all of the little fun features that make driving a little more pleasurable.

New Kia Picanto with Auto is now Good To Go, with five doors and Rear Parking Sensors

Having a car made by a manufacturer that excels in making vehicles, even for other manufacturers, means that you will have a thriving parts and serving base that will pay dividends if you ever find your vehicle in trouble. You may find a Kia service centre in your town, as well as a number of places in larger cities such as the well-known Kia services Melbourne provides.

Over the year 2014-15 Kia has seen a surge in sales of 21% increase, thanks in part to a number of exciting new models that have launched such as the new Sorento and the latest Cerato, Picanto models. Passenger and utility vehicles (Ute) made by Kia have improved so dramatically that the 29% increase has led them to break into the top ten car manufacturers in terms of sales.

An Award-Winning Formula

One of the big reasons why Kia has seen such a dramatic increase in sales could mainly be down to the amount of awards that Kia vehicles have won over the past two years. The Sorento and Carnival have both won Drive Car of the Year awards for 2015, with the Sorento going on to win a whole host of important awards to break through into the public perception.

The All-New Sorento has won two Australia’s Best Cars awards in two categories! 

Kia continues to make headway in the vehicle market across all of its vehicle classes, and today stands as one of the most trusted and reliable car brands on the market. The company continues to provide fantastic Kia service centres in important locations around the country, with Kia dealers Melbourne making huge enhancements to their stock and servicing abilities.

Images Source: facebook.com/KiaAustralia

Review on 3 Impressive New Kia Cars for 2016

We are on the verge of waving away 2015 and we’re looking forward to the new models that Kia has planned for 2016, while many of these aren’t yet available in Australia. In this article, we will give you a summary of the key features and updates of some popular Kia 2016 releases just to give you a sneak peak of what’s coming.

2016 Kia Sportage: Everlasting Impression

Slated for a release in the first quarter of 2016, the new Kia Sportage was first shown off back in September at a motor show in Frankfurt. The medium sized SUV has been noted for its different physical appearance compared to that of its predecessors, with a sharper, fiercer-looking front grille, and modified headlights, as well as being slightly longer than previous models.

Image Credit: kia.com

Feature-wise, the Australian release will include new safety features as standard including lane departure warning and blind spot detection. Also for the first time in Australia, this model will include Apple Car Play and Android Auto. The increased length allows for more space inside, which promises a more comfortable ride for driver and passengers. Engine details for the Australian release are yet to be announced, but we’re seeing 2.0 and 2.4 petrol engines overseas as well as a diesel tuber 2.0 litre. The 2016 Sportage is certainly one we’re looking forward to.

2016 Kia Cerato: A Gift of True Innovation

The 2015 Cerato was one of the year’s most widely sold cars, beloved for its sleek design in particular. Despite this, Kia came out and promised significant changes to the 2016 model, and early images seem to confirm this.

Image Credit: kia.com

The updated look was unveiled just last month and we can see that the new design carries over a lot of what made 2015’s offering work, with the interesting tweaks. We’ll let you decide whether you like the new look, but we are a fan of the new, longer headlights which is a nice change from the more bubbly-looking lights on the older model. The other striking difference is that the front grille has been made flatter and straighter. These changes give the Cerato a more luxury appearance.

By all reports, engine options will be the same as the 2015 Cerato and we can expect this model to be available in April or May.

2016 Kia Picanto: All in Small

You might not be familiar with the name and there’s a good reason for that; the Picanto is yet to have been released in Australia. However, it will be introduced to Australian Kia dealers at some point in the first half of 2016.

Image Credit: kia.com

Kia's smallest car, Picanto is being released as a viable competitor to the Mitsubishi Mirage, which currently dominates the micro-car market in Australia. But it will have its work cut out for it to hold the title as the Picanto looks primed for a big first year.

The 2016 model is rather eye-catching, with that stylish grille found across Kia’s range. The zippy micro-car has been commended for its interior space, and rumour has it the Australian model will include a spare tire (not seen in UK models). Safety features have also been a priority, receiving a 5-star safety rating from ANCAP when released to New Zealand.

Are you excited about these new cars? Don't scream yet, we will be reviewing three more flagship Kia car of their respective class in our next blog article. So stay with us and leave your comment below, and don't forget to visit Chadstone Kia's website for new updates on original Kia cars.