Tuesday, 23 August 2016

Kia Marketing Campaigns for Euro 2016 in July is A Big Success

It’s been a busy month in July for Kia, who have organised some very interesting marketing and social media campaigns surrounding the 2016 Euro Cup.

One of the world’s most important football or soccer competitions, the UEFA Euro Cup 2016 wrapped up earlier this month, with plenty of people tuning in late at night to catch the action. It was Portugal that got the job done over to the hosts France, and what a tournament it was!

The official sponsors Kia organised a bunch of activities around the event, including the ‘Champ into the Arena’ five-on-five amateur tournament, in which literally thousands of different teams competed from all around the world. The winner from each participating country was rewarded with an all expenses trip to France to compete against the world’s best. The quality of competition was extremely high, exceeded only by the Euro Cup itself.

Another successful campaign surrounding this every-four-year event was the ‘Carry your Dream’ social media campaign, which encouraged children to post content that demonstrates how crazy they are about soccer and what it means to them. Fifty-one of the best entries were selected as official match ball carriers at the event in France, meaning they would take the ball out onto the pitch and hand it to the referee!

Keep an eye on other special offers and exciting campaigns organised by Kia through 2016, and of course, don’t forget to check out the huge range of Kia cars that can be seen on the Chadstone Kia website.

Kia Soul in Melbourne, Chadstone Kia
Kia Soul - The Scintillating One